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Louis Vuitton, the crisis? E 'water under the bridge
According to Le Monde, the Parisian boutique anticipate closing in the evening to avoid jeopardizing the stock before Christmas. Charles Bocchialini

The crisis? Water under the bridge, it seems. Do you think Louis Vuitton shops

in Paris had to

reduce opening hours and sales quota to avoid jeopardizing the stock before

Christmas.

According to the newspaper Le Monde, in the huge space on the

Champs-Elysée

(with a museum on the top floor, accessed by a lift and soundproofed

darkness

that creates a sensory experience - go there!) And other boutique of the

fashion

house has been closed advance instead of the usual 20 to 19 and the

last customer

comes to 18. Not only that: a bag and an accessory or two accessories

are the

maximum spending allowance: 'This is not to refuse sales,

"says a salesman,

" but only a limit order to accommodate as many people as possible. "

Double-digit growth in first half 2010 profits and 53% for the house

, closely

followed by Hermès (+22.8% of sales) and Richmond (Cartier) with

a +37%

between April and August. The production capacity has become the

new problem

and the (very) good news are the assumptions: LV 320 artisans from

the beginning

of the year. It is no great thing, but it's a start.

According to the French philosopher Gilles Lipovetsky, author of

A happiness

paradox.Dell'iperconsumo society (Routledge) behind the fetishism

for the marks

there, as well as a certain snobbery, the desire to "feel good about

themselves.

" From Manhattan to the Brazilian favelas, with proper proportions,

we would all

urge to show off with a logo, a signature or a cell phone.
Certainly a pleasure shared by the small (this time) circle of shareholders

LVMH (Louis Vuitton Moet Hennessy group, world leader in luxury).