THE AMERICAN TOURIST: A TRAVELLER’S JOURNEY
FROM DEAN TO DAN TO DAWN TO DAWN
An American tourist lands in Europe and is ready to take over the Old Continent, Dsquared² style.
A full blown summer Euro trip takes the American traveller from Scandinavia to London, passing by
the sunny island of Mykonos without forgetting the magnificent Florence.
Our tourist has decided to pack wise: pieces easy to mix and layer, ready for all latitudes and
temperatures.
For his stay in Scandinavia the Dsquared² American boy has chosen to adopt a sporty look,
layering multi-coloured must-have garments to protect himself from the wind: parkas, light jackets,
knitted sweaters and hats, ankle length pants and thick socks peaking out of colourful boots.
Charmed by the crystal clear water of beautiful Mykonos beaches, our American tourist leaves
behind the Norwegian fjords and the aurora borealis. The change of scenery brings a change of
wardrobe: the Dsquared² tourist becomes sexy and summery like as he is sipping fresh cocktails to
the beat of music. An explosion of colour takes over; hot pants, bathing suits, towels, hats and flipflops
in orange, blue, fuchsia, green…
After a while the boiling heat and the sea bore the American boy who decides to leave behind the
island and to head towards Florence, the inevitable “art and culture infused” moment of the Euro
trip. Florence is mesmerizing with its marble churches, palaces, museums, amazing cuisine and
one special bridge….! Our traveller glides around the city on a red Vespa in colourful, chic and
refined tailored suits, double breasted jackets, and handmade leather sandals. Precious fabrics
such as linen and silk grant an additional touch of Italian elegance.
As the clock is ticking, the journey continues and the Dsquared² tourist is ready for his last stop:
London. Italian tailored suits are replaced by a contemporary mod style where skinny silhouettes,
studs, leather and animal prints give a rock glam touch. The predominant colours are now red
white and black, complemented by vintage sunglasses.
As the journey as come to an end, it is time to salute the Old Continent: Goodbye Europe!
The American flag peaks out, flaunting at the horizon…